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Airtel 4G Challenge gets serious contender. Who’ll win?

DNMUM385345 | 3/22/2017 | Author :Yoshita Rao | WC:308

When Ookla COO Jamie Steven Monday reiterated, “Ookla named Airtel as the ‘Fastest Mobile Network’ in India based on data from Q3 and Q4 of 2016,” it literally fuelled a fresh spark in the already

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To believe or not to?

DNMUM385352 | 3/22/2017 | Author :Anannya Sarkar | WC:727

It’s been almost two weeks since Iranian-American author/religious scholar/TV presenter Reza Aslan’s TV series Believer aired on CNN amid criticism from the Indian-American community, a week sinc

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‘WR-V ad spends higher than Honda City’

DNMUM385303 | 3/22/2017 | Author :Collin Furtado | WC:442

Last week, Honda Cars India unveiled its latest sub-compact SUV - the Honda WR-V pegging it against Maruti Suzuki Vitara Brezza and Ford EcoSport. While the pre-launch period witnessed 1,000 boo

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Striking gold in ad space

DNMUM385304 | 3/22/2017 | Author :Collin Furtado | WC:530

Months after the Olympic high, women athletes like PV Sindhu and Sakshi Malik are not behind in the field of endorsements. They have led to non-cricket endorsements growing by 83.5% from Rs 42 c

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FB Stories: The next Snapchat-clone is here

DNDEL3131 | 3/18/2017 | Author :DNA Correspondent | WC:240

Facebook is yet again offering a new feature that clones Snapchat. Facebook Stories is a feature that puts photos at the top of the mobile app, which disappear after 24 hours. It focuses arou

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Will Chinese bet on Indian cricket pay?

DNMUM384928 | 3/15/2017 | Author :Collin Furtado | WC:567

Chinese smartphone brand Oppo Mobiles last week bagged the sponsorship rights for the Indian cricket team, one of the most sought-after advertising properties in India. It is not only Oppo Mobil

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