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Airtel Digital TV, Zee Theatre launch VOD channel

DNMUM435374 | 4/24/2019 | Author :DNA Money Correspondent | WC:185

Airtel Digital TV, the direct-to-home services arm of Bharti Airtel, in association with Zee Theatre, the theatre segment of Zee Entertainment Enterprises, announced the launch of Spotlight, a video o

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Celebrating the thinkers, creators and green changemakers

DNMUM435188 | 4/20/2019 | Author :Somendra Sharma | WC:355

The Olive Crown Awards recognised campaigns are created to make people pause and take note of the sustainability efforts being initiated by media, marketing, advertising and corporates alike.

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Mindshare tops Media Abby on Day One of Goafest

DNMUM434814 | 4/12/2019 | Author :Pradyuman Maheshwari | WC:398

Goa: Leading agency Mindshare of the GroupM network bagged the Media Agency of the Year title on Day 1 of Goafest 2019. Mindshare bagged four golds of the 19 golds presented. There were a total of 62

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‘Olive Crowns have come a long way’

DNMUM434795 | 4/12/2019 | Author :DNA Money Correspondent | WC:474

The ninth edition of the prestigious IAA Olive Crown Awards is all set to be presented at a glittering ceremony in Mumbai next week. Ramesh Narayan, vice-president, International Advertising Ass

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Even Louis Vuitton,Rolex sweat over USP

DNMUM434790 | 4/12/2019 | Author :Mahul Brahma | WC:647

Unique selling proposition or USP, according to sellers, is the factor that makes a product or service “different” and “better” than that of their competitors. Theodore Levitt, a professor at Ha

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Now, streaming ads

DNMUM434789 | 4/12/2019 | Author :Ateeq Shaikh | WC:740

Mumbai: If you thought “You can skip this ad in...” and “The video will play after...,” are bad, wait for the worst. YouTube is set to increase the frequency of advertisements in its snappy vide

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