You are here: Home >> English News & Features >> BUSINESS & ECONOMY

‘Script furniture will be priced 40% higher’

DNMUM402444 | 12/6/2017 | Author : Ashish K Tiwari | WC :554

talking brand

At the recent unveiling of its new brand Script to address mass premium customer segment, Anil S Mathur, chief operating officer - Godrej Interio, Godrej & Boyce Mfg Co Ltd, responded to queries by Ashish K Tiwari about new brand’s pricing strategy, competitive intensity, sustainability, etc.

Ikea will soon launch a huge range of functional products. How do you see them as competition?
It’s a question in everybody’s mind as to what will Ikea really do in India. A few things need to be looked at here. First, globally it (Ikea) is not a premium brand. It’s a very good design functional brand. It’s addressing a totally different target group (TG) - people who want to buy for a short term. While Ikea is ce
Read full story


Copyright restricted. Under license from www.dnasyndication.com   
Add To Lightbox
Calculate Price

More on BUSINESS & ECONOMY

Mighty Mini
DNMUM403176 | 12/15/2017 12:00:00 AM | Author : Jay Patil | WC :735

John Cooper is quite the legend when it comes to automotive racing folklore. His company built cars for Formula 1 and rallying and has many victories to boast off. In the late fifties, he saw great racing potential in Alec Issigonis’ small car, the M
Add To LightboxCalculate Price

Easy Rider
DNMUM403177 | 12/15/2017 12:00:00 AM | Author : Ruman Devmane | WC :423

The flashy machine you see here is called the Pravega and it’s an all-new bike from an all-new Indian manufacturer called Avantura Choppers. A chopper in the truest sense of the term, visually, it takes you right back to , the iconic 1969 film that w
Add To LightboxCalculate Price

Open-top fun from Audi
DNMUM403178 | 12/15/2017 12:00:00 AM | Author : Jay Patil | WC :400

Open-top motoring isn’t exactly a rage in India. Blame it on the weather or lack of the convertible body style’s practicality. And enjoying wind-in-your-hair motoring usually means you have to head out of the city. However, the new A5 Cabriolet looks
Add To LightboxCalculate Price

Picking good mutual fund schemes? Not easy anymore
DNMUM403181 | 12/15/2017 12:00:00 AM | Author : Tarun Birani | WC :425

Most investors keep it simple by investing in top-rated mutual fund (MF) schemes. The savvy investor digs a little deeper and looks at the preferred category like large cap, mid cap, equity-linked saving scheme (ELSS), etc. They compare the top-rated
Add To LightboxCalculate Price