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Samsung wrests back premium smartphone crown

DNMUM437659 | 6/13/2019 | Author : Mansi Taneja | WC :760

Right Call | Huge response for Galaxy S10 series helps Korean company pip OnePlus in the Indian market

New Delhi: India’s premium mobile market is buzzing with action. The market, which opened up with the entry of a new Chinese player OnePlus, is now seeing heightened activity with Samsung coming out with all its might to capture its lost glory.
OnePlus has upped its market share in the Indian mobile handset market in the premium smartphones category in the last two years, while in the luxury segment Samsung has slowly and steadily increased its stronghold to reach a dominant position.
The data from Counterpoint Research shows Samsung is leading the charts for the premium segment (Rs 30,000-Rs 50,000), followed by OnePlus and Apple, although the share of Samsung has come down a bit in the first quarter of 2019 compared to the same qua
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