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The trick of making luxe worth your wait

DNMUM433472 | 3/15/2019 | Author : Mahul Brahma | WC :647

Uber Life

We are such stuff As dreams are made on; and our little life Is rounded with a sleep.
The Tempest Act 4, Scene 1 by William Shakespeare
The immortal words by the bard capture the objective of any luxury brand. Luxury dazzles and weaving dreams with a touch of fantasy is what keeps the dazzle alive, ensuring the survival of a luxury brand.
The strategic aim of any luxury brand is to create aspirations. A neat trick that all the luxury brands play to keep the dreams going is that the product that they advertise the most is never available at their boutiques. Across the globe, they will make you wait while they keep fuelling your desire to own it by advertising it more and more.
A recent case is about Rolex GMT Master II,
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