Express yourself to victory
DNJAI32195 | 4/30/2012 | Author : Jitendra Nigam | WC :305
Jitendra Nigam talks about communication and its relevance in today's world
DNA Academy
It's a known fact that everyone wants success. All work painstakingly towards it and develop related technical skills required for their jobs too. However most of us take one important ingredient of success for granted: communication. "What is there to learn in communication?", we say with that stereotypic 'know it all' attitude. "I have been doing this since I was a baby".
However, we tend to forget that we live in an era where the art of communication has transformed into a science. It's rather a lethal combination of all that is required to impress and influence people.
Business communication has evolved into a fine art. It needs to be learnt, practiced and developed constantly to keep it sharp enough
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to maintain an edge over others and be spotted in a crowd. I have seen many extremely talented young and old executives stagger at the echelon of corporate ladder, only because of their arrogance about their knowledge. All of them, I guess suffered with, as I call it communication deficiency syndrome or CDS. This disease causes a disability in communicating efficiently. Prolonged illness leads to the proverbial 'Achilles' heel'.
Many academically brilliant managers have an Achilles' heel; their communication strategies. They are brilliant as individuals in their own field of specialisation but miss out when it comes to managing a team. They remain as knowledge workers but fail to become leaders, movers of people they command. One must understand that what worked for them as a child will not work in adulthood.They need to forge new skills, techniques to generate purposeful and tactful communication.
Communication is as easy as it is difficult, depending on how you understand it. If you can master this art, the glory and success that you crave, will all be yours!
–The author is a professor in Taxila Business School
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