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Gin: A whole new world

DNMUM405490 | 1/14/2018 | Author : Pooja Bhula | WC :2382 | Business & Economy

As exquisite international gins are making a beeline for Indian shores and artisan tonics are being crafted by domestic brewers, Pooja Bhula explores the buzz around this not-so-poor man’s tippler

Gin and drugs, my dear, gin and drugs” - this is no mobster trying to peddle illicit substances to a simple lad or lady. These are TS Elliot’s words. It was the 1950s, by which time Elliot was already a celebrity and had only recently (in 1948) won the Nobel Prize for Literature. At a literary lunch - as author Olivia Williams recounts in her book Gin Glorious Gin: How Mother’s Ruin Became the Spirit of London - when Elliot was asked what inspired his poems, he credited gin and drugs. Half a century later, we’ve returned to a point where gin is all the rage, and if the prediction by Richie Fawcett - an artist who sits on Asia’s 50 Best Bars voting panel - is anything to go by, gin sales are set to overtake sales of Scotch wh
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