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Mouth cancer hits 25-49-yr-olds: Study

DNMUM361591 | 4/11/2016 | Author : Somita Pal & Santosh Andhale p_somita | WC :398 | Health

Heavy marketing, celebrity endorsement of gutka and pan masala before they were banned are to be blamed

The rate of incidence of mouth cancer among younger men, in the age group 25-49 years, is extremely high, according to a study published in The International Journal of Cancer Epidemiology, Detection and Prevention's April edition. Doctors from the Tata hospital participated in the study.
"We evaluated mouth cancer cases coming to the Tata hospital from 1995-2009 to understand the incidence rate. The results were scary but true. This happened entirely because of massive sale of gutka and pan masala in Maharashtra those days. It was heavily marketed, with celebrity endorsements," said Dr Pankaj Chaturvedi, professor of head and neck cancer department at Tata Hospital.
Chaturvedi, who was one of the eight autho
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