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‘For McDonald’s, tax-inclusive prices have worked well’

DNMUM398383 | 10/11/2017 | Author : Ashish K Tiwari | WC :678 | Media & Marketing

TALKING BRAND

Seema Arora Nambiar, senior vice president - strategy, innovation and capability, McDonald’s India (West & South), in conversation with Ashish K Tiwari speaks about the company’s new initiatives for strengthening brand McDonald’s connect with its customers, market response for their all-inclusive pricing strategy and so on.
What was the reason for adding new items to the menu?
The additions were a part of our new campaign called ‘flavours without borders’. It’s quite an achievement because we have taken it across products, people, brand and all the way up to our vendor network to ensure that this campaign comes together. It’s probably for the first time in our 21 years of existence that we have launched 12 new pr
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