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‘For McDonald’s, tax-inclusive prices have worked well’

DNMUM398383 | 10/11/2017 | Author : Ashish K Tiwari | WC :678 | Media & Marketing


Seema Arora Nambiar, senior vice president - strategy, innovation and capability, McDonald’s India (West & South), in conversation with Ashish K Tiwari speaks about the company’s new initiatives for strengthening brand McDonald’s connect with its customers, market response for their all-inclusive pricing strategy and so on.
What was the reason for adding new items to the menu?
The additions were a part of our new campaign called ‘flavours without borders’. It’s quite an achievement because we have taken it across products, people, brand and all the way up to our vendor network to ensure that this campaign comes together. It’s probably for the first time in our 21 years of existence that we have launched 12 new pr
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‘No privatisation of PSBs will happen till 2019 elections’
DNMUM410364 | 3/22/2018 12:00:00 AM | Author : Anurag Shah | WC :531

Uday Kotak, executive vice chairman and managing director, Kotak Mahindra Bank, has said that over the next five years, private sector banks’ marketshare will go up significantly to be on par with that of the public sector banks. Speaking with Anurag
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Cambridge Analytica and lessons for firms
DNMUM410299 | 3/22/2018 12:00:00 AM | Author : Arun Krishnan | WC :494

Cambridge Analytica (CA) has been in the news recently with allegations being made against it for misuse of data. The company came into prominence during the election campaign of Donald Trump as well as during the Brexit vote. It is said to hav
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Comfy at work
DNMUM410300 | 3/22/2018 12:00:00 AM | Author : Priyanka Golikeri | WC :548

How about working in an office that has furniture and infrastructure designed keeping your posture and musculoskeletal health in mind? An office that is not just well-lit and airy; but carries sit-to-stand desktop workstations, has plenty of ba
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Sensex regains 33K, tele stocks shines
DNMUM410307 | 3/22/2018 12:00:00 AM | Author : DNA Money Correspondent | WC :136

Mumbai: Markets continued their rally on Wednesday ahead of the US Federal Reserve’s policy meet. Sensex reclaimed 33000 mark and ended at 33136.18, surging 139.42 points, or 0.42%. Nifty rose 30.90 points, or 0.31%, to settle at 10155.25. Among the
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