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‘Puma is targeting 25% growth this year’

DNMUM433435 | 3/15/2019 | Author : Ashish K Tiwari | WC :683 | Media & Marketing


Despite being a late entrant in India, brand Puma has gathered momentum over the last 13 years and has now achieved a leadership position in terms of revenues. Abhishek Ganguly, managing director, Puma Sports India Pvt Ltd, in conversation with Ashish K Tiwari, speaks about the business in India and new developments.
The sports footwear, apparel and accessories space has become very crowded. How’s Puma warming up to this scenario in the market?
We probably entered the Indian market much later than others did - in the early 90s when liberalisation happened and led to an influx a lot of international brands in the apparel, lifestyle, sports categories. We forayed in 2006 and were probably among the last few entrants a
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