You are here: Home >> English News & Features >> BUSINESS & ECONOMY

‘Script furniture will be priced 40% higher’

DNMUM402444 | 12/6/2017 | Author : Ashish K Tiwari | WC :554

talking brand

At the recent unveiling of its new brand Script to address mass premium customer segment, Anil S Mathur, chief operating officer - Godrej Interio, Godrej & Boyce Mfg Co Ltd, responded to queries by Ashish K Tiwari about new brand’s pricing strategy, competitive intensity, sustainability, etc.

Ikea will soon launch a huge range of functional products. How do you see them as competition?
It’s a question in everybody’s mind as to what will Ikea really do in India. A few things need to be looked at here. First, globally it (Ikea) is not a premium brand. It’s a very good design functional brand. It’s addressing a totally different target group (TG) - people who want to buy for a short term. While Ikea is ce
Read full story


Copyright restricted. Under license from www.dnasyndication.com   
Add To Lightbox
Calculate Price

More on BUSINESS & ECONOMY

Airlines set to face severe headwinds
DNMUM402919 | 12/12/2017 12:00:00 AM | Author : G Chokkalingam | WC :424

On May 2, 2015 we had written about how airline stocks were set to do well due to several conducive macro factors. Since May 2, 2017, among the three listed airline stocks, two stocks moved up over 30%, though one stock has slightly underperformed. I
Add To LightboxCalculate Price

Is it time to look beyond bank FDs?
DNMUM402920 | 12/12/2017 12:00:00 AM | Author : Kumar Shankar Roy | WC :709

The brouhaha over the safety of bank deposits has reached dizzying heights in the backdrop of the bank ‘bail-in’ provision controversy. While the government has swiftly moved in to allay fears, the truth is Indians’ obsession with bank fixed deposits
Add To LightboxCalculate Price

Here’s why to invest in bitcoin
DNMUM402921 | 12/12/2017 12:00:00 AM | Author : Praveenkumar Vijayakumar | WC :322

Bitcoin’s 10-fold rise in 2017 has got many Indian investors interested in this asset class. A simple math here to showcase the return on investment from cryptocurrencies – If you would have invested Rs 10,000 in bitcoin in 2010, you would stand to e
Add To LightboxCalculate Price

Sensex rises 205 points on bullish buying
DNMUM402922 | 12/12/2017 12:00:00 AM | Author : DNA Money Correspondent | WC :138

Mumbai: Indian equities rallied for the third straight session as key indices lapped up the positive overseas trend, amid a strengthening rupee. While the 30-share Sensex surged 205.49 points, or 0.62%, to close at 33455.79 - its highest closing sinc
Add To LightboxCalculate Price