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‘Script furniture will be priced 40% higher’

DNMUM402444 | 12/6/2017 | Author : Ashish K Tiwari | WC :554

talking brand

At the recent unveiling of its new brand Script to address mass premium customer segment, Anil S Mathur, chief operating officer - Godrej Interio, Godrej & Boyce Mfg Co Ltd, responded to queries by Ashish K Tiwari about new brand’s pricing strategy, competitive intensity, sustainability, etc.

Ikea will soon launch a huge range of functional products. How do you see them as competition?
It’s a question in everybody’s mind as to what will Ikea really do in India. A few things need to be looked at here. First, globally it (Ikea) is not a premium brand. It’s a very good design functional brand. It’s addressing a totally different target group (TG) - people who want to buy for a short term. While Ikea is ce
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13 fun cars you can buy right now
DNMUM420506 | 8/18/2018 12:00:00 AM | Author : Team Zeegnition | WC :1030

Here’s a list of cars that will ensure your commute isn’t a chore

1. Fiat Punto Abarth Small turbo-petrol with big power? Check. Able chassis? Check. Hydraulic steering? Check. The Abarth Punto

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Lucky Number 13
DNMUM420507 | 8/18/2018 12:00:00 AM | Author : Shapur Kotwal | WC :302

13 is an unlucky number for most. I say most because it also marks the coming of age in some cultures. And on DNA’s 13th anniversary, you’re in for some luck. This issue is packed with loads of exciting stories and features, some of which
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13 New cars to look out for
DNMUM420509 | 8/18/2018 12:00:00 AM | Author : Team Zeegnition | WC :1203

Before you go out and sign that cheque, you may want to consider some of the cars on this list

1. Mahindra Marazzo Mahindra recently revealed that its new MPV will be named the Marazzo. This will be th

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You’re FiRed
DNMUM420510 | 8/18/2018 12:00:00 AM | Author : Akbar Merchant | WC :791

The monstrous yet quick Rosenbauer Panther 6x6 fire engine fleet is tasked with keeping you safe at the airport.

In 2017, the Kempegowda International Airport at Bengaluru handled over 25 million passengers and over 60

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