You are here: Home >> English News & Features >> BUSINESS & ECONOMY

‘Script furniture will be priced 40% higher’

DNMUM402444 | 12/6/2017 | Author : Ashish K Tiwari | WC :554

talking brand

At the recent unveiling of its new brand Script to address mass premium customer segment, Anil S Mathur, chief operating officer - Godrej Interio, Godrej & Boyce Mfg Co Ltd, responded to queries by Ashish K Tiwari about new brand’s pricing strategy, competitive intensity, sustainability, etc.

Ikea will soon launch a huge range of functional products. How do you see them as competition?
It’s a question in everybody’s mind as to what will Ikea really do in India. A few things need to be looked at here. First, globally it (Ikea) is not a premium brand. It’s a very good design functional brand. It’s addressing a totally different target group (TG) - people who want to buy for a short term. While Ikea is ce
Read full story


Copyright restricted. Under license from www.dnasyndication.com   
Add To Lightbox
Calculate Price

More on BUSINESS & ECONOMY

Don’t forget opportunity costs while investing
DNMUM408247 | 2/21/2018 12:00:00 AM | Author : Rajeshwari Adappa | WC :747

Mumbai: Sapna Mishra had been waiting to sell her flat in a suburb in Mumbai for more than seven years now. She was waiting for the right price and refused to sell at a lower price.The right price, according to her, was Rs 1.5 crore while
Add To LightboxCalculate Price

Private banks pull down Sensex 71 points
DNMUM408248 | 2/21/2018 12:00:00 AM | Author : DNA Money Correspondent | WC :215

Mumbai: The benchmark indices, Sensex and Nifty ended in the red zone for the third session in a row on Tuesday.
The Sensex tanked 71.07 points, or 0.21%, at 33703.59, while the broader Nifty fell 18 points, 0.17%, to 10360 dropping by 18 points.
Add To LightboxCalculate Price

Auto policy needs to be consistent
DNMUM408252 | 2/21/2018 12:00:00 AM | Author : Edit | WC :207

The government recently took a U-turn over electric vehicle (EV) policy. After all the hoopla created around EVs in the past one year, the draft new automotive policy now looks forward to finalising a ‘technology agnostic’ green mobility roadma
Add To LightboxCalculate Price

New RBI committee to look into divergences, frauds and audits
DNMUM408253 | 2/21/2018 12:00:00 AM | Author : DNA Money Correspondent | WC :547

Mumbai: Almost a fortnight after the Rs 11,300 crore fraud broke out at the Punjab National Bank (PNB) involving diamond billionaire Nirav Modi and his associates, Reserve Bank of India (RBI) has come out with preventive measures to guard again
Add To LightboxCalculate Price