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‘Shah Rukh connects well with our buyers’

DNMUM381043 | 1/11/2017 | Author : Collin Furtado | WC :736 | Media & Marketing

talking brand

With deposits reaching their peak, many banks as well as Non-Banking Financial Corporations (NBFCs) have started cutting their interest rates to pass on the benefits to the consumer, post demonetization.
This is expected to kick-start the real estate market that has been on the decline in the past few years.
In an environment favoring home buyers, DHFL is about to launch a campaign to give them the push to go ahead. Sevantika Bhandari, SVP and head marketing at DHFL, spoke to Collin Furtado on their upcoming campaign starring Shahrukh Khan.
She further spoke on the impact of demonetization and home loan growth.
What was the impact of demonetization on home loans?
Everyone was psychologically impacted. For
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