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‘Small towns are warming up to ACs in a big way’

DNMUM409711 | 3/14/2018 | Author : Ashish K Tiwari | WC :810 | Media & Marketing

Talking Brand

In its platinum jubilee year, air conditioner manufacturer (AC) and commercial refrigeration company Blue Star will be unveiling a slew of breakthrough products. Joint managing director of the company B Thiagarajan, in conversation with Ashish K Tiwari, speaks about the overall industry scenario, company’s business, growth plans and more.
Could you give us a sense of how the last couple of years have been?
The industry size for air conditioning products in India is around 5.5 million units and market penetration is still at 5%. In value terms, the market size this year is Rs 12,000 core but that number is a GST-adjusted figure. The compounded annual growth rate for the market has been maintained at around 10% after providi
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