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‘Syska to spend `30 crore on cable marketing’

DNMUM417917 | 7/11/2018 | Author : Ashish K Tiwari | WC :662


Brand Syska has had a good run with its LED lighting business followed by a foray into mobile accessories and personal care appliances in the past. The company is now entering a new business-to-customer category with wires and cables business. Syska Group director Rajesh Uttamchandani, spoke to Ashish K Tiwari, about the new foray, market opportunity.
What led to this foray in wires and cables business? How are you going about it in the market?
The wires and cables business foray is an extension of our LED lighting products business that has witnessed a very encouraging response from Indian households. This business will leverage our existing distribution of LED products and focus mainly on the business-to-cus
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