You are here: Home >> English News & Features >> BUSINESS & ECONOMY

‘Syska to spend `30 crore on cable marketing’

DNMUM417917 | 7/11/2018 | Author : Ashish K Tiwari | WC :662

TALKING BRAND

Brand Syska has had a good run with its LED lighting business followed by a foray into mobile accessories and personal care appliances in the past. The company is now entering a new business-to-customer category with wires and cables business. Syska Group director Rajesh Uttamchandani, spoke to Ashish K Tiwari, about the new foray, market opportunity.
What led to this foray in wires and cables business? How are you going about it in the market?
The wires and cables business foray is an extension of our LED lighting products business that has witnessed a very encouraging response from Indian households. This business will leverage our existing distribution of LED products and focus mainly on the business-to-cus
Read full story


Copyright restricted. Under license from www.dnasyndication.com   
Add To Lightbox
Calculate Price

More on BUSINESS & ECONOMY

Poll outcome, geopolitical concerns weigh on rupee
DNMUM427784 | 12/10/2018 12:00:00 AM | Author : Narayan SA | WC :438

In the recent days, global risk appetite weakened on developments in the UK-EU Brexit saga, EU-Italian Budget fracas, G-20 Summit, US-China trade spat, oil prices and the US yields. The US dollar slipped on a Fed member’s comments about slowing globa
Add To LightboxCalculate Price

Don’t invest all your money at once
DNMUM427785 | 12/10/2018 12:00:00 AM | Author : Team DNA | WC :217

Gautam Rode, television actor, shares some money tipsYour first paycheck It was a Close-up ad and I got Rs 60,000. I bought a few gifts for my family as I was paid half the amount first. The rest I used for coming to Mumbai and living here Your most
Add To LightboxCalculate Price

Inflation and taxes are money’s enemies
DNMUM427786 | 12/10/2018 12:00:00 AM | Author : Deepali Sen | WC :454

The money we have or use is only relevant as long it is self-sufficient. For it not to erode it’s effective purchasing power over time, it needs to be invested sensibly. Money has two allies and two unavoidable enemies. The friends are compounding of
Add To LightboxCalculate Price

Rev it up
DNMUM427794 | 12/10/2018 12:00:00 AM | Author : Team DNA | WC :64

The second day of the 13th edition of the DNA Zee Business Auto Fest at CIDCO Exhibition Centre, Vashi proved to be a lot of fun. Sonnalli Seygall was seen cheering the professional who performed bike stunts, while Mandana Karimi went gaga over many
Add To LightboxCalculate Price