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‘We expect 30-40% increase in sales for Treat’

DNMUM396523 | 9/13/2017 | Author : Ashish K Tiwari | WC :566

Talking brand

With a market share upwards of 50%, Britannia Industries has a strong play in the premium cream biscuits category. While its share in the value segment is in lower double digits, the management is working on increasing it. It is also strengthening its market share in the premium cream segment simultaneously. Ali Harris Shere, VP - marketing, Britannia Industries Ltd, speaks to Ashish K Tiwari about the company’s plans and more.
How is Britannia playing in the premium biscuits segment vis-a-vis competition?
Britannia is the market leader in biscuits but our presence in the premium segment is quite strong. If you take aside the value segment viz. glucose, value cookies, cream and crackles, we have a ma
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Shipping training centre planned for Bharatmala
DNMUM401420 | 11/23/2017 12:00:00 AM | Author : Ateeq Shaikh | WC :336

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Telcos seek time for new re-verification modes
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Blurring job lines
DNMUM401422 | 11/23/2017 12:00:00 AM | Author : Katya B Naidu | WC :643

Mumbai: Not long ago, a large bank was hiring 15 people to transition to its new employees for a function called ‘managing employee experience’. Instead of looking for people with HR background for a role in the HR department, it chose to hire people
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Gift investment plans not items during festivals
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The festive season which usually begins with Dussehra stretches through Christmas and mostly ends with celebrating the new year. Festivals are popular not just for the celebrations that accompany them but also for the auspicious time they carry to b
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