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‘We expect 30-40% increase in sales for Treat’

DNMUM396523 | 9/13/2017 | Author : Ashish K Tiwari | WC :566

Talking brand

With a market share upwards of 50%, Britannia Industries has a strong play in the premium cream biscuits category. While its share in the value segment is in lower double digits, the management is working on increasing it. It is also strengthening its market share in the premium cream segment simultaneously. Ali Harris Shere, VP - marketing, Britannia Industries Ltd, speaks to Ashish K Tiwari about the company’s plans and more.
How is Britannia playing in the premium biscuits segment vis-a-vis competition?
Britannia is the market leader in biscuits but our presence in the premium segment is quite strong. If you take aside the value segment viz. glucose, value cookies, cream and crackles, we have a ma
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