You are here: Home >> English News & Features >> BUSINESS & ECONOMY

‘We expect 30-40% increase in sales for Treat’

DNMUM396523 | 9/13/2017 | Author : Ashish K Tiwari | WC :566

Talking brand

With a market share upwards of 50%, Britannia Industries has a strong play in the premium cream biscuits category. While its share in the value segment is in lower double digits, the management is working on increasing it. It is also strengthening its market share in the premium cream segment simultaneously. Ali Harris Shere, VP - marketing, Britannia Industries Ltd, speaks to Ashish K Tiwari about the company’s plans and more.
How is Britannia playing in the premium biscuits segment vis-a-vis competition?
Britannia is the market leader in biscuits but our presence in the premium segment is quite strong. If you take aside the value segment viz. glucose, value cookies, cream and crackles, we have a ma
Read full story

Copyright restricted. Under license from   
Add To Lightbox
Calculate Price


Liquidity woes weigh on indices
DNMUM397074 | 9/22/2017 12:00:00 AM | Author : DNA Money Correspondent | WC :188

Mumbai: Indian markets displayed weakness on Thursday as bears took charge in the final trading hour after US Federal
Reserve (Fed) said it will wind down the stimulus signalling a rate hike this year. While the BSE Sensex fell 30.47 points, or 0
Add To LightboxCalculate Price

Tips to help you pick the right home cover
DNMUM397075 | 9/22/2017 12:00:00 AM | Author : Parag Gupta | WC :790

For most Indians, our homes are our biggest asset. It’s a place that gives us comfort, peace and security. But how many of us have insured it? With the news of flooding from various parts of the country, there is a renewed focus on
Add To LightboxCalculate Price

Hotel room prices to rise up to 20%
DNMUM397087 | 9/22/2017 12:00:00 AM | Author : Ashish K Tiwari | WC :273

Mumbai: Hotel rooms rates are getting dearer by up to 20% as Indian hospitality industry enters the business season in the coming three months. The extent of hike, however, will differ across hotel companies depending on location, brands and customer
Add To LightboxCalculate Price

SBI steps into Usha Martin promoters’ dispute in NCLT
DNMUM397088 | 9/22/2017 12:00:00 AM | Author : Sumit Moitra | WC :520

Kolkata: State Bank of India (SBI) has gone aggressive in recovering its dues from the troubled steel-wire rope leader Usha Martin Ltd. After forcing chairman Prashant Jhawar to resign in April for not executing loan covenants, the bank has now force
Add To LightboxCalculate Price