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Companies gear up for World Cup

DNBAN75315 | 6/12/2014 | Author : Suparna Goswami Bhattacharya | WC :237 | Business & Economy



Bangalore: With FIFA World Cup all set to kick off in a few hours, online and offline players are coming up with multiple offers to cash in on the football excitement. From FIFA jerseys, food and drinks deliveries, to FIFA products especially designed for babies, everything seems to be just a click away for FIFA fans in the country.
Though team jerseys are popular for any sporting event, this time around various baby sites like firstcry.com, are selling the same for babies as well. "Initially, we were all sceptical on whether this would get any conversions or not. However, we are seeing 300-400 visits per day," says Ravi Kumar, founder, freekamaal.com, an online bargain and deal hunting site.
Amit Saggare, who has bou
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