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E-commerce pulls the cart from retailers

DNMUM433177 | 3/10/2019 | Author : Yoshita Rao | WC :1492 | Business & Economy

A retail pushback from e-commerce still persists as shopkeepers speak of the hassles and pitfalls of online sales that haunt them even today, Yoshita Rao reports

Lately, all online sales have been a bargain basement for the urban shopper. Items added to cart, purchased and returned, all at the click of a button. But behind the glitz of all the sales, it’s the mom and pop stores, hidden in the bylanes of India, that have been facing tumultuous times in the reign of e-commerce companies.
While media and research reports, like Anarock’s latest: Customer Experience (CX) The Epicentre of Retailing, would have you believe that the new Foreign Direct Investment (FDI) rule in e-commerce, which came into effect on February 1, 2019, will provide a “level playing field” to brick-and-mortar stores, the ground reality for many small retailers remains unchanged.
“It’s not a level playing field
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