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E-commerce pulls the cart from retailers

DNMUM433177 | 3/10/2019 | Author : Yoshita Rao | WC :1492 | Business & Economy

A retail pushback from e-commerce still persists as shopkeepers speak of the hassles and pitfalls of online sales that haunt them even today, Yoshita Rao reports
JUST BEFORE MONDAY

Lately, all online sales have been a bargain basement for the urban shopper. Items added to cart, purchased and returned, all at the click of a button. But behind the glitz of all the sales, it’s the mom and pop stores, hidden in the bylanes of India, that have been facing tumultuous times in the reign of e-commerce companies.
While media and research reports, like Anarock’s latest: Customer Experience (CX) The Epicentre of Retailing, would have you believe that the new Foreign Direct Investment (FDI) rule in e-commerce, which came into effect on February 1, 2019, will provide a “level playing field” to brick-and-mortar stores, the ground reality for many small retailers remains unchanged.
“It’s not a level playing field
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