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Franchisee fries

DNMUM436747 | 5/24/2019 | Author : Priyanka Golikeri | WC :722

McDonald’s, Subway, Sbarro, 7-Eleven and many others have seen their brand image getting tarnished after a tiff with their franchisee partners

Until quite recently, McDonald’s was in the news in India for all the wrong reasons. The souring of a franchise arrangement with Connaught Plaza Restaurants Pvt Ltd led to shutting down of 169 outlets in the North and the East, followed by re-opening of a few outlets after an out-of-court settlement minus key items from the menu.
The franchise issue has certainly dented the brand’s image, especially when rivals like Burger King, KFC, etc, are all fighting for the same share of the consumers’ wallet.
Like McDonald’s in India, brands like Subway and Sbarro Pizza in the US, petrol retailer Caltex in Australia and convenience store chain 7-Eleven worldwide have witnessed a fall in their brand equity owning to differences wit
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