You are here: Home >> English News & Features >> Mumbai

Using public WiFi? Expect ads soon

DNMUM385269 | 3/21/2017 | Author : Dhaval Kulkarni | WC :481

The state plans to monetise its internet network, giving brands and local establishments access to a captive audience

Using the state government’s high-speed public internet service? Soon, you may get advertisements from local shops and establishments pushing their wares and discount offers.
To monetise its WiFi network — which will cover 1,200 hotspots across the city by May — and allow users more free usage, the state will adopt a unique business model involving mining data about usage patterns on the system to allow brands to push advertisements to niche audiences.
Vijay Kumar Gautam, the principal secretary of the state information technology (IT) department, confirmed the move.
“This WiFi network is a great marketing device with a captive audience,” he said, adding that this meant that users logging into the network would get advertisements
Read full story


Copyright restricted. Under license from www.dnasyndication.com   
Add To Lightbox
Calculate Price

More on Mumbai

Buyers gain confidence in new era of transparency
DNMUM397157 | 9/23/2017 12:00:00 AM | Author : Anuj Puri | WC :737

Every year, the end of August ushers in the beginning of the festive season in India. Religious sentiments lead innumerable Indians to plan important purchases and investments - including real estate - during this period. Naturally, developers also p
Add To LightboxCalculate Price

Water, water everywhere...
DNMUM397158 | 9/23/2017 12:00:00 AM | Author : Amish Mistry | WC :868

Rain water harvesting (RWH) has been around for some time. In fact, historically in India a whole lot of regions which are arid or have been prone to drought have been adopting the practice of harvesting rain water to meet their water requirements. T
Add To LightboxCalculate Price

Where change is the only constant
DNMUM397159 | 9/23/2017 12:00:00 AM | Author : Ronit Khadilkar | WC :345

Tiles have always been a dynamic industry. Designers and interior decorators are always on their toes to create a new trend. In this industry, a new trend is created practically every day. Trends in the global industry always have a pattern. They ori
Add To LightboxCalculate Price

Experience freedom and versatility in decoration
DNMUM397160 | 9/23/2017 12:00:00 AM | Author : Zahabiyah Gabajiwala, Yash Bansdawala | WC :660

Every room when designed meets together at one point, known as the focal point. This point can either be made to stand out and make the room look distinctive or vibe with the theme of the room. Due to the personalised and customised nature of every h
Add To LightboxCalculate Price