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Using public WiFi? Expect ads soon

DNMUM385269 | 3/21/2017 | Author : Dhaval Kulkarni | WC :481

The state plans to monetise its internet network, giving brands and local establishments access to a captive audience

Using the state government’s high-speed public internet service? Soon, you may get advertisements from local shops and establishments pushing their wares and discount offers.
To monetise its WiFi network — which will cover 1,200 hotspots across the city by May — and allow users more free usage, the state will adopt a unique business model involving mining data about usage patterns on the system to allow brands to push advertisements to niche audiences.
Vijay Kumar Gautam, the principal secretary of the state information technology (IT) department, confirmed the move.
“This WiFi network is a great marketing device with a captive audience,” he said, adding that this meant that users logging into the network would get advertisements
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