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No. of Items: 76 | No. Pages: 13
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Car makers bet on pre-launches for big sales
DNMUM311901 | 7/28/2014 | Author : Yuga Chaudhari
Pre-launch campaigns are getting bigger by the day for auto companies looking to drive out of slowdown. Unlike earlier, car makers are pooling in resources to create buzz much before a launch.The latest launch in Motown – Honda Cars India's multi-purpose vehicle ...
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DATSUN Rising!
DNMUM311758 | 7/26/2014 | Author : Adil Jal Darukhanawala
The other day ZEEGNITION had the privilege of hosting Cyril Drevet of the famous French TV show M6 Turbo that airs weekly on Metropole Television. Cyril was here in India to understand what it meant for a famous automobile brand name to be resuscitated from the annals of histo...
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GETTING IT RIGHT the FIRST TIME
DNMUM311761 | 7/26/2014 | Author : Adil Jal Darukhanawala
The Indian automotive industry is over a hundred and eleven years old, give or take a few months or so on either side depending on how you read history. Ever since the first Simpsons steam car was cobbled up in a stable in what was then known as Madras in 1903, today the count...
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Who we are, what we do...
DNMUM311768 | 7/26/2014 | Author : Team DNA
It’s a question that sparks off a lot of curiosity among our readers: What really is ZEEGNITION and how the name got coined? Translated in the literal sense of the word, it’s just a portmanteau of ZEE and IGNITION and hence ZEEGNITION. But surely, the thought behind ZEEGNITION...
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Guts and Gusto
DNMUM311770 | 7/26/2014 | Author : Adil Jal Darukhanawala
A new car from Tata Motors did you say? Well aren’t they in trouble and what sort of new car are we talking about? Also do they know how to do a car in modern efficient terms, which might be built in India but has to deliver on a global level? These and many more questions in ...
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The Indian Diesel Cup
DNMUM311774 | 7/26/2014 | Author : Team DNA
We Indians thrive on aspirations and pride. When it comes to our massive population of middle-class families, nothing is more important than upgrading to a sedan – the fact that you now own a bigger car is a thing of immense joy and celebration. Even then, an entry-level compa...
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No. of Items: 76 | No. Pages: 13
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