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‘The idea has always been to empower dancers’

DNMUM439121 | 7/12/2019 | Author : Dhaval Roy | WC :783

…and not just to become popular for his videos, says Melvin Louis

It was on July 31, 2016, that Melvin Louis realised he was on to something big with his dance videos. The dancer-choreographer and influencer uploaded his Kala Chashma clip on his social media, and saw a big-time increase in views and traffic to his channel. Melvin recalls, “I thought it would stop after a few hours but it did not. It started trending and, by the third day, my mailbox was filled with emails from around the world. It was quite overwhelming as it was unexpected.” Before he knew it, hundreds of videos with dancers aping his moves on the same track were uploaded. “Soon, people started approaching me for selfies. That’s when I knew my videos had become popular,” says he. Today, he is still motivating people to shake a leg
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