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New road to Gollywood...

DNAHM54250 | 4/29/2012 | Author : Kinjal Desai | WC :460

through Kevi Rite Jaish that aims to revive Guj cinema

It promises to put Gollywood alongside Bollywood. Young guns from Gujarat have produced a modern day film, Kevi Rite Jaish, to prove that Gujarati cinema can match the best. The film is a Cineman Productions creation.
The executive producer of the film, Ritam Bhatnagar, had spoken to DNA in November 2011 on the state-of-the-art technologies that were being used in the making of this movie. Shot entirely in Apnu Amdavad, the film has used technologies like VFX and the team has also roped in cameramen from Mumbai, along with special lights. Manan Mehta, the assistant editor of the film, has edited movies like Don 2 and Zindagi Na Milegi Dobara.
An interesting aspect of the film that Bhatnagar points out to is the use of red camera. “In India, as of today, there are only three or four cameras and this camera is predominantly used by Hollywood movies. This is the first time red camera is being used for a regional film in India. Working with such technologies, we are sure to make the film not just interesting and attractive to moviegoers. It will help revive Gujarati cinema.”
Bhatnagar also said enthusiastically, “For the first time in the history of Gujarati cinema, a film was shot at Ahmedabad airport for a stretch of eight hours. It was an awe-inspiring experience as we learned in the process not just to shoot in a highly secured area of the city, but also how to gain entry by obtaining necessary permission. Believe me, it is hard.”
On Saturday, April 28, the film launched its official poster along with a few members from the star cast which includes Rakesh Bedi, Anang Desai, Kenneth Desai, Tom Alter, Rita Bhadhuri, Veronica Gautam and Divyang Thakkar (student of Naseeruddin Shah). Film director Abhishek Jain says, “It has been an overwhelming experience for me as well as the entire cast and crew. This is a sincere effort to enthral the audience with the magic of Bollywood in regional cinema. We are grateful for all the support we have received and are proud of giving back in our own small way to the city which has made us what we are”.
The film which has been entirely shot in Ahmedabad is a satire on the obsession of the Patel community migrating to the USA. The film is a funny rollercoaster ride with its share of romance, drama, anxiety, desperation, excitement and madness.
It depicts the journey of a young man and his fixation of fulfilling his dreams of settling in the USA. Although it is made in Gujarati, the film has a universal appeal to it and highlights a very poignant issue faced by a lot of families who aspire to settle abroad in search of a better life.

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