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Menus with a quirky twist

DNMUM423619 | 10/7/2018 | Author : Heena Khandelwal | WC :708

Menu cards are no more listicles of items available, it is an essential element of the brand and its engagement with the customers

In 2016, a year before its 75th anniversary, Delhi’s heritage eatery United Coffee House launched United Coffee House Rewind - a cafe format that was to connect with the younger generation while offering plenty of memories and signature dishes for the older generation. Alongside the decor and presentation of the food, the menu too underwent substantial changes at these cafes. While the former features a hardbound menu with simple off-white sheets bearing the name of its dishes in black and peanut brown colour and a border with motifs at its four corners, the newer menu cards were colourful featuring midnight blue, mustard yellow, an emerald green and white, and carry several pictorial elements like a scooter, stainless steel ka da
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