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When attrition becomes a headache

DNMUM439449 | 7/18/2019 | Author : Priyanka Golikeri | WC :761

With employee exit levels hitting 40-50% at new-age cos, talent retention becomes significant

Even as start-ups race ahead to raise funds, expand product lines, enter new markets and expand globally, retaining employees and curbing attrition remains a big problem for newbie ventures.
Start-ups admit that attrition levels are often in the 40-50% range, much higher than seen in other sectors, and managing attrition has become a challenge in this competitive market space.
Pragya Kumar, chief human resource officer, CarDekho Group, says, “Attrition is one of the biggest concerns in the start-up business. Currently, the attrition rate at Indian start-ups at junior levels can even go up to 50%. Many times, start-ups lack a proper system to manage and engage employees. In a run to gain wealth and popularity, they fail to comm
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