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Omnipresence for survival

DNMUM407725 | 2/14/2018 | Author : Priyanka Golikeri | WC :645 | Media & Marketing

Brand Finale

Omnichannel is the buzzword in consumer circles. Gone are the days when a brand could boast having a website, an app, social media and a store presence. Consumers today interact with a brand through multiple digital platforms (such as the laptop, tablet, smartphone), and expect one smooth approach that gives what they want in the most optimum fashion.
They demand a seamless retail and shopping experience that integrates all the online, offline and app-based channels of a brand into one consistent unit that engages harmoniously.
Said Kabir Mehra and Samarth Hegde, co-founders of the luxury menswear brand Herringbone & Sui, “By being available through multiple channels, customers can reach us in the manner most con
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