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Bikemaker UM gears up for expansion

DNMUM407731 | 2/14/2018 | Author : Shahkar Abidi | WC :418



Mumbai: American motorcycle brand UM International, which has been attempting to make inroads into the Indian market for over a couple of years, will now focus on increasing the number of service centres.
Some of its dealers sold the bikes even in areas where after-sales services were not set up, which resulted in inconvenience to the customers.
In order to rectify this, the company, which forayed into India with Lohia Auto, is now in the process of taking its service centre count to over 125 from around 70 at present.
Most of the expansion is planned in tier-II cities, the company officials said.
The company has a presence in about 39-odd cities in the country.
“There are challenges for us, as some of our d
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