You are here: Home >> English News & Features >> MUMBAI

A winner all the way!

DNMUM372219 | 8/26/2016 | Author : Shraddha Shirodkar | WC :259

Inorbit Mall's Pink Power campaign to empower budding women entrepreneurs wins the gold award at DMA Asia Awards 2016
dna WESTCoast stories
Earlier this year, dna Westcoast Stories, in its May 27 edition, had featured the Pink Power campaign in the story 'Give them wings, and they'll fly!' The campaign was an initiative by Inorbit Mall to empower women entrepreneurs on the occasion of Women's Day. Even today, the campaign continues to garner appreciation—the latest feather in the cap being winning an award at the DMA Asia Awards 2016 in the Gold category.
A huge recognition
The DMA Asia Awards, a widely recognised symbol of achievement, honours innovative campaigns that have raised the bar of originality and has created marketing impact. This is the fourth recognition received by the Pink Power campaign. The other awards received by the campaign include Effie, Abby and the finalist title at the Asia Pacific Shopping Centre Awards.
Pink Power was an initiative that gave an opportunity to budding women entrepreneurs to upscale their businesses. Inorbit supported the most innovative ideas by offering a kiosk space for a period of 6–9 months at the mall, absolutely free of cost.
Scaling it up
Speaking on the occasion, Puneet Varma, Associate Vice President, Marketing and Corporate Communications, Inorbit Malls (India) Pvt. Ltd., said, "The entire team of Inorbit is thrilled with the recognition that the Pink Power campaign has received. This is the fourth award won by the campaign. We are happy to put smiles on the faces of women who have sacrificed their dreams. Inorbit hopes to continue the trend and take Pink Power to another level." Today, the campaign has become one of most popular amongst women entrepreneurs.

Copyright restricted. Under license from
Add To Lightbox
Calculate Price

More on MUMBAI

Remain creditworthy at all times for smooth fund flows
DNMUM426253 | 11/17/2018 12:00:00 AM | Author : Ranjit Punja | WC :625

Credit score is a numerical representation of your past credit behaviour which ranges from 300 to 900. The higher the score, the higher your creditworthiness becomes. Lenders like banks or financial institutions prefer lending to individuals with hig
Add To LightboxCalculate Price

Belapur to Nerul to Uran: Easy ride in 2 decades
DNMUM426277 | 11/17/2018 12:00:00 AM | Author : Shashank Rao | WC :587

The Indian Railways took twenty-one years to conceptualise, plan and implement this new rail line between Belapur-Nerul-Uran. They have managed to lay down 12.4 kilometre of tracks only, in these many years. The remaining 14.3 kilometre will take ano
Add To LightboxCalculate Price

‘Ulwe line is a messiah in disguise’
DNMUM426278 | 11/17/2018 12:00:00 AM | Author : Amit Srivastava | WC :381

I am probably the happiest person alive after the launch of the new railway line to Ulwe and this is no exaggeration. Last year, I shifted from Nerul to Ulwe. While Nerul is at a distance of 24 kilometre from Sion, Ulwe would be another 10 kilometre
Add To LightboxCalculate Price

Now, two floatels close to Gateway of India
DNMUM426279 | 11/17/2018 12:00:00 AM | Author : DNA Correspondent | WC :334

From Monday, Mumbaikars will be able to dine to live band and gig performances mid-sea near the Gateway of India, in the south of the city. Two floating hotels similar to that anchored near the Bandra-Worli Sea-link (BWSL) are going to starting its o
Add To LightboxCalculate Price