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IT’S ALL ABOUT SOCIAL NETWORKING

DNBAN67254 | 4/3/2013 | Author : Mahalakshmi Prabhakaran | WC :378

It’s not just about creating good music for musicians today. The game today is about how many clicks, views, likes and tweets it’s got. Something musician Abhilash Gupta would attest to...

Thirty thousand hits and counting — that’s the kind of attention the song Kehdo from a yet-to-be released indie movie, Miley Somehow, is garnering on Youtube. And lead singer Abhilash Gupta is pleased as punch. “My expectations from the song were even bigger,” quips Abhilash admitting that “the song getting three lakh hits would be the dream!”
Composed by friend and co-partner of his music production company, Nobin Paul, Abhilash recalls, “The project to compose music for Miley Somehow just happened. A common friend introduced us to the film’s director, Vikram Yoganand and we just decided to compose music for the film.” While the movie has a few other songs, it is Kehdo, the first music single from the film that’s got people buzzing about it, with some of the listeners even calling it ‘inspiring’. “The music for this song didn’t take us long to compose. I think we had the tune in about under three hours,” reveals Abhilash.
Okay, so there’s the part about creating good music. And then there’s the part about getting it heard by people, a luxury by any standard for an independent production . “Because we didn’t have an extensive PR or marketing team in place, we decided to upload the songs on Youtube and Facebook and tagged our friends who in turn tagged their friends... that is how the song got viral,” explains Abhilash. But it didn’t stop just there. The team went one step ahead and tweeted the songs to popular names like VJ/DJ Nikhil Chinapa and music director, Ehsaan Noorani. “Nikhil and Ehsaan retweeted the song, describing the video as cool,” Abhilash states even as he admits that that bit of celebrity endorsement ensured more tweets and shares and mentions in other online music platforms.
So, does being a musician today entail being a social networking maven? It’s an instant ‘yes’ from Abhilash. “Today, being a musician is not only about having talent. It is important to ensure that people listen to you, and even more essential that important people listen to you,” he says.
The good news didn’t just stop with the positive reviews, Abhilash reveals. “The attention has brought our music production company more projects. We’re getting requests to compose jingles and have companies calling us with work.”



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