You are here: Home >> English News & Features >> Lifestyle & Leisure

Wearing stars on your sleeves

DNAHM47427 | 9/13/2011 | Author : Devika Chaturvedi | WC :409

Products inspired by Bollywood designs are becoming popular among Amdavadis

Wearing a T-shirt with a Bollywood movie poster printed on it or carrying your favourite actor's face on your bag or wallet has become quite common among Amdavadis. Looks like the filmy world is slowly entering the drawing room, bedroom and closet!   And this trend is being encouraged by designers, entrepreneurs and Bollywood enthusiasts.  However, although Bollywood inspired designs have many takers in Ahmedabad, the trend is yet to become a rage in the city unlike other metros.
Nilesh Parashar, owner of a design store in the city feels that such designs are only popular among a selected group of people. “Bollywood inspired products come in vibrant, funky and bright colours. And for many they make a very strong style statement,” he says. 
Looking at the market trend, Parashar will now exhibit designer Nida Mahmood's Bollywood inspired products including bags and jackets in his store soon. Mahmood loves to pick up ideas from Bollywood. Chairs with pictures of Don and Gabbar form a part of her collection. Prof Subhash Tendle, head of crafting creative communications at Mudra Institute of Communications Ahmedabad (MICA) finds that such fashion is only understood by urban colleges. He says, “Bollywood sells because it strikes a chord with the masses. People feel filmstars came from nowhere and made it big.”
The products have representations of yesteryear stars from angry young man Amitabh Bachchan to seductive Umrao Jaan and the Salim Anarkali era but not much from the current Bollywood stars.
Mumbai-based Hinesh Jethwani, owner of an online store selling handpainted customised Bollywood posters says that he gets many customers from Ahmedabad. “Bollywood film posters have had a fascinating journey over the years, from gracing the walls outside cinema houses in the past to occupying center stage in the elegantly furnished, modern homes of the elite today.
We get orders from customers from across the world for original vintage poster prints,” he says.  Besides Bollywood inspired products, many couples also get their faces handpainted with stars in their very own customised Bollywood film poster, says Jethwani. Handpainted bags, clutches, wallets and other accessories are up for grabs on his online store.
Megha Sharma, owner of a design store in the city says, “People react to Bollywood designs immediately because the film world is popular. In my store, I have handpainted T-shirts of Devdas, Jodha Akbar and stills of Pyaasa on stoles apart from famous dialogues from films and, trust me, they sell immediately.”



Copyright restricted. Under license from www.dnasyndication.com
Add To Lightbox
Calculate Price

More on Lifestyle & Leisure

It’s raining colours!
DNMUM439762 | 7/23/2019 12:00:00 AM | Author : Team dna | WC :112

B-Town spottings were a riot of colours. Just what one needs on a grey rainy day! Bringing a flood of hue to the airport was Parineeti Chopra in a garish shocking pink thigh-slit dress. Sidharth Malhotra added iridescence, as he sported a shiny bl

Add To LightboxCalculate Price

Decadent chocolate desserts
DNMUM439555 | 7/20/2019 12:00:00 AM | Author : Deepali Singh | WC :401

Raspberry Chocolate Mousse (By Chef Rachel Goenka, The sassy spoon)INGREDIENTSChoco brownie basel Chocolate brownie basel Eggs 4 nol Castor sugar 300 gml Flour 100 gml Cocoa powder 50 gml Butter unsalted (melted) 200 gml Dark chocola
Add To LightboxCalculate Price

Oversized, oomphy
DNMUM439559 | 7/20/2019 12:00:00 AM | Author : Dhaval Roy | WC :465

Figure-flattering outfits will always hold sway over B-Town ladies but oversized jackets seem to be finding favour with them of late. Deepika Padukone has opted for the baggy coat a number of times in recent times. She threw an acid-wash denim jacket
Add To LightboxCalculate Price

Bas ‘ishaara’ hi kaafi hai!
DNMUM439261 | 7/15/2019 12:00:00 AM | Author : Deepali Singh | WC :652

It’s been a while that I got reprimanded, even lovingly, for letting my food turn cold because I was busy chatting with my friend. But at Ishaara, the newly-launched fine-dine restaurant at Palladium, Priya, my server, was quick to do that when she s
Add To LightboxCalculate Price