You are here: Home >> English News & Features >> Lifestyle & Leisure

Wearing stars on your sleeves

DNAHM47427 | 9/13/2011 | Author : Devika Chaturvedi | WC :409

Products inspired by Bollywood designs are becoming popular among Amdavadis

Wearing a T-shirt with a Bollywood movie poster printed on it or carrying your favourite actor's face on your bag or wallet has become quite common among Amdavadis. Looks like the filmy world is slowly entering the drawing room, bedroom and closet!   And this trend is being encouraged by designers, entrepreneurs and Bollywood enthusiasts.  However, although Bollywood inspired designs have many takers in Ahmedabad, the trend is yet to become a rage in the city unlike other metros.
Nilesh Parashar, owner of a design store in the city feels that such designs are only popular among a selected group of people. “Bollywood inspired products come in vibrant, funky and bright colours. And for many they make a very strong style statement,” he says. 
Looking at the market trend, Parashar will now exhibit designer Nida Mahmood's Bollywood inspired products including bags and jackets in his store soon. Mahmood loves to pick up ideas from Bollywood. Chairs with pictures of Don and Gabbar form a part of her collection. Prof Subhash Tendle, head of crafting creative communications at Mudra Institute of Communications Ahmedabad (MICA) finds that such fashion is only understood by urban colleges. He says, “Bollywood sells because it strikes a chord with the masses. People feel filmstars came from nowhere and made it big.”
The products have representations of yesteryear stars from angry young man Amitabh Bachchan to seductive Umrao Jaan and the Salim Anarkali era but not much from the current Bollywood stars.
Mumbai-based Hinesh Jethwani, owner of an online store selling handpainted customised Bollywood posters says that he gets many customers from Ahmedabad. “Bollywood film posters have had a fascinating journey over the years, from gracing the walls outside cinema houses in the past to occupying center stage in the elegantly furnished, modern homes of the elite today.
We get orders from customers from across the world for original vintage poster prints,” he says.  Besides Bollywood inspired products, many couples also get their faces handpainted with stars in their very own customised Bollywood film poster, says Jethwani. Handpainted bags, clutches, wallets and other accessories are up for grabs on his online store.
Megha Sharma, owner of a design store in the city says, “People react to Bollywood designs immediately because the film world is popular. In my store, I have handpainted T-shirts of Devdas, Jodha Akbar and stills of Pyaasa on stoles apart from famous dialogues from films and, trust me, they sell immediately.”



Copyright restricted. Under license from www.dnasyndication.com
Add To Lightbox
Calculate Price

More on Lifestyle & Leisure

‘Be beautiful inside out’
DNJAI85924 | 2/21/2018 12:00:00 AM | Author : Palak Juneja | WC :276

Representing India in the US and bringing the title of Mrs Asia Pacific Exquisite International for our country, the beauty with brains, Shivani Singh believes that it is extremely important to be beautiful inside out. “If you maintain it only

Add To LightboxCalculate Price

Living Quantum Spirituality
DNJAI85933 | 2/21/2018 12:00:00 AM | Author : After Hrs Correspondent | WC :198

A special masterclass was held at the ARCH College of Design and Business on Tuesday by Theoretical Quantum Physicist Dr Amit Goswami, who is a pioneer of the new paradigm of science called “Science within Consciousness,” an idea he explicated

Add To LightboxCalculate Price

Would you try sunscreen pills?
DNMUM408237 | 2/21/2018 12:00:00 AM | Author : Sanaya Chavda | WC :491

The importance of using sunscreen has long been stressed upon. Continuous sun exposure can lead to a myriad of skin problems and today there are a number of protective lotions, creams and sprays to choose from. The recent innovation in the mark
Add To LightboxCalculate Price

All about the lash
DNMUM408238 | 2/21/2018 12:00:00 AM | Author : Sanaya Chavda | WC :528

When it comes to eyelashes, the bigger they are the better. National Lash Day which occurs on February 19 each year is considered by beauty aficionados a day to celebrate eyelashes. In the quest for thick, dark and long lashes women have been optin
Add To LightboxCalculate Price